JPEG is currently the most widely used image format in the world. It is a lossy compression method used since over a decade and has been working great. “Not exactly” thinks Google and decides to rewrite a completely new image format for the web which it claims to generate 40% smaller image files than JPEGS with undistinguishable difference in the quality of the image. Google calls it ‘WebP’ (file extension .webp).
According to Google, 65% of the data floating on the internet at any given time is actually an image. And about 80% of these images are JPEGS. With the new WebP format, based on the VP8 codec that Google introduced in May 2010, Google expects faster image transfers over the internet. Even though WebP is a lossy compression method, it fares really well when it comes to file size without affecting much of the quality. Look for yourself:
Original JPEG Image WebP Image
Impressed? Here’s a small tutorial to convert JPEG, PNG or BMP files to WebP format: VIEW TUTORIAL
Now before you smart people jump on me let me clarify that the image on the right is a lossless and exact PNG rendition of the original WebP image. Because WebP is an extremely new image format, your computer won’t display it. Nor there are any WebP image viewers available at the moment. PNG is a lossless image format which preserves 100% image quality and hence it is used to display what the WebP conversion looks like.
In case you’re curious, here is the WebP image file: WebP-Dance.webp [Right click > Save Target As…]
Size of the original JPEG file: 114KB
Size of the WebP converted image: 37.2KB
Difference: 67.3% smaller
Now imagine all the images on the web shrinks down by that percentage. Amazing isn’t it. The best part is, you can control the output image format and quality. While converting any image format to WebP, you can provide the desired image quality in the range from 1 to 100.
On a serious note though, it’s one hell of a herculean task to steal JPEG’s thunder. WebP conversion takes about 8 times longer than JPEG conversion. And Google knows it’s not going to be as easy as making WebM the defacto standard for web videos. WebM’s story is completely different because Google has YouTube on its side and thus can mould the web video standards the way it wishes. When it comes to images however, what Google can atmost do is to provide native WebP support in Chrome. This means that other webkit browsers like Safari can also support the format. That way, it can atleast start spreading the format in the mainstream.
Shifting mass attention to a new format is no joke, especially when the competitor is a reigning champion since 18 years. But when something is backed by innovation, cutting edge performance and the internet giant himself, you never know.