UPDATES:

12:05pm: Did you expect the OS X 10.7 or the Mac line updates? Well me too. However, with this we end the ‘Live Coverage’ of the Apple WWDC 2010 Keynote. Stay connected with us for more – Subscribe to our feeds or join us on Facebook and Twitter.

12:00pm: I’d say, Apple and Steve Jobs himself are darn awesome in finishing the Keynote in exactly 2 hours. Not a minute more or less.

11:59am:

11:57am: Great appalause! This is it!

11:56am: Steve Jobs appreciating the development team

11:55am: AGAIN – The iPhone 4 will go on sale June 24. The prices are the same as the iPhone 3GS, $200 for 16GB and $300 for 32GB.

11:53am: We have developed glass that’s 30% tougher than plastic.

11:51am: iPhone casing video was attractive.

11:50am: NEWS FROM ELSEWHERE: Cisco has agreed to license iOS trademark to Apple 4 use as name of Apple’s iOS4 devices.

11:49am: iPhone 4 and iOS4. This is pretty much it.

11:47am: Pre orders start June 15th in 5 countries. In 18 more countries by July

11:47am:

11:46am: “If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early.”

11:43am: iPhone 4 in two colors. Black or white. Price is $199 in US. 16GB model. $299 32 GB model.

11:38am: The AWWW moment: Two people using sign language and of course the front facing cam for video call to communicate.

11:37am: An advertisement sort of… for the front facing cam being shown

11:36am:

11:35am: Steve Jobs enjoying the flawless video call with Jony via the front facing camera

11:34am: aha… the front facing camera being demoed right now

11:32 am: Something cool about to happen or what? Lights went off

11:31 am: Steve throws some stats again: 48% of mobile advertising will be due to iAds by 2010 end

11:30am: Advertisers promising $60 million for iAds

11:29am: You can even interact with an ad using iAds – That surely is something I’d like to see

11:27am: iAds Revenue split: 60 – 40

11:26am: Brands that will advertise with Apple using iAds: Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney

11:25am: iAds – EMOTION + INTERACTIVITY

11:23am:

11:22am: iAds – to help developers earn money

11:21am: 150million accounts – We are at the top

11:20am: Never seen such full featured PDF viewer

11:19am: Winnie the Pooh being demoed

11:17am: Download the same book for all your devices for no extra fees. Automatic sync, just like Kindle.

11:15am: iBooks on the iPhone with PDF support

11:14am: 100 milionth iOS devices will be sold this month. Will be out soon

11:13am:

11:12am: 4 apps running and Steve claims it won’t drain the battery much

11:10am: Over 100 NEW features in iOS4

11:08am: iOS4

11:06am: Steve asking to turn laptop off

11:05am: Seems like some WiFi problem here…. We will be back soon.. STAY TUNED

11:03am: remarkable – iMovie app for just $4.99

11:02am: iMovie presentation over

11:01am: Again, iMovie app is being demoed having great movie editing capabilities

11:00am: Complete movie editing on the iPhone 4. Oh yeah. Not kiddin

10:59am: Movie editing seems so cool on the iPhone. Demo going on.

10:58am: iMovie App for the iPhone

10:57: 720p RECORDING AT 30FRAMES PER SECOND — AWESOME

10:56am: 5MP CAM —- BANG BANGG

10:55am:

10:54am: Phones getting smarter and smartphones… even more smarter

10:54am: Gyroscope being demoed using a small wooden block game.

10:52am: With the new Gyroscope sensor, 6 axis motion sensing will be possible

10:51am: hohohoho… Gyroscope in the new iPhone 4

10:50am: 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music

10:48am: Ah.. did I tell you iPhone 4 runs on A4 chip

10:47am: Apple seems very zealous over the Retina Display.. And why not? It’s really ‘that’ great

10:46am:

10:46am: 960 x 640 display!

10:45am: Wi-Fi network crumbling

10:43am: Photos being displayed… Good God they look awesome on the new display

10:42am: Websites display on the new iPhone 4

10:40am: Retina Display is definitely crisper, sharper, darker and… well.. more like it! (pics courtesy Engadget)

10:38am:

10:37am: Superb Anti-aliasing = Retina display

10:36: “Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch.”

10:35am: Brilliant engineering being showcased by Steve

10:33am: iPhone 4 – the thinnest smartphone in the world

10:32am:

10:30am: WE ARE INTRODUCING iPhone 4 — THIS IS IT

10:29 AM: US smartphone market share being analysed

10:27AM: We give 70 percent of the money to app developers” – Steve

10:24AM: More stats by Steve Jobs

10:23AM: Guitar Hero available on the app store at $2.99

10:23AM: Steve Jobs back on stage!

10:23AM: Guitar music.. well awesome!

10:22AM: We have created ‘Great experience’ for iPhone and iPod Touch, says Activision

10:22AM: Who’s next? Ah. Activision. Details about Guitar Hero being told by Karthik Bala

10:21AM: Farmville on the iPhone. – Big laughs

10:20AM: 70 million active users  and they have raised $2 million for Haiti

10:18AM: Next, Zygna. Mark Pincus of Zynga on stage

10:18 AM: “We just launched Netflix for the iPad, and it’s been a huge success. It’s the #1 most downloaded in entertainment apps. But I’m happy to announce Netflix for iPhone coming this summer, for free.”

10:17AM: We reject apps that use private APIs

10:14 AM: 95% of all apps are approved within a week, says Apple

10:11 AM: Inbuilt PDF for iPad later this month

>> Steve Jobs giving some stats. 3 iPads sold every second