Few minutes ago, Google unleashed Google TV at the Google I/O conference held at San Fran, California. Google TV is something that’s going to be taken really seriously by the company. Google surely sees a huge opportunity in 4 billion TV users worldwide. Considering the luck Google had with 1 billion Internet users and 2 billion mobile users, it’s obvious for the giant to eye on something even more larger.

Google flipped out some statistics related to TV users around the globe. According to the stats, people in US have increased TV usage more than ever to 5 hours/day and the total money spend on TV advertisements hovers roughly around $70 billion. Of course Google aims to capture more eyeballs to their advertisements, it’s got something to offer too.

Google claims to offer seamless replacement for the traditional TV systems in your house. You just need to connect your existing TV cables with a special Google TV device (manufactured by Sony) and you are good to go. With Google TV, it’s more of watching TV than searching for programs. It takes personalization to another level. The hardware for Google TV will include a keyboard and a mouse. Have an Android phone? Sure that’ll come in handy. You can control your TV with multiple Android phones. Google TV runs Andriod 2.1 and has Google Chrome as a browser.

Image courtesy: TechCrunch

The devices will be specialized TVs and Blu-ray players manufactured by Sony with inbuilt Google TV facility, powered by Intel Atom Processors. Thanks to Android OS, you can run Android apps on your TV. Google TV comes with a new SDK as well. And lastly YouTube’s come up with YouTube Leanback to optimize your TV experience.

Google expects to roll out Google TV in Fall 2010. 

UPDATE: Although Google is lip-locked about the price, chances are that once you pay for the hardware, the service will be COMPLETELY FREE.