Sony Ericsson Xerpia X10 and Vivaz hits India

Sony Ericsson just launched a series of five high-end mobile phones including the most anticipated Xerpia X10 and Vivaz in India.

These phones belong to the high end category with prices starting at Rs. 25,695, reaching to the maximum of Rs. 35,795. The models launched were –

Xperia X10
Xperia X10 mini
Xperia X10 Mini Pro
Vivaz
Vivaz Pro

Sony Ericsson Xerpia X10 Sony Ericsson Vivaz

For stuffing these phones with entertainment goodies, Sony Ericsson has also joined hands with biggies like MTV India, UTV, EA, IndiaGames and Disney. These phone models will be entertainment and social-networking focussed.

Speaking about launching a series of new low-end phones, Sony Ericsson Corporate VP and Head of Asia Pacific region Hirokazu Ishizuka said,

The new portfolio will take communication entertainment to the next level. Beside the five devices that we have launched today, we will launch devices in the low-end sub-Rs 5,000 handsets as well. The proliferation of social and digital media is changing the consumer experience with mobile phones. Social media will play an important role in how we engage with our consumers here in India.