Bharti Airtel is rolling up sleeves to extend its arm in providing WiFi connectivity all over India and aims at launching a whooping 1000 plus WiFi hotspots across the country. Starting next week, the biggest telecom giant in India will start rolling out WiFi hotspots in hundreds of cities, presumably the metros first.
Although the company executives stated that the WiFi hotspot facilities will be made available to only Airtel broadband subscribers initially, however, others are very unlikely to be left out in the longer run. Mr. Vikas Singh, CMO for Telemedia Services at Bharti Airtel said:
“Airtel WiFi hotspots will be strategically located at leading premium hotels, hospitals, chains of restaurants, coffee shops and corporate buildings that are the hub of corporate, community and social activities. For us, this is an initiative to increase customer stickiness and enhance average revenue per user (ARPU) of our broadband customer base.”
The focus here is ‘Free Internet’. Currently Tata Communications is already providing more than 500 WiFi hotspots across India albeit only to it’s subscribers. Bharti, on the other hand, claims to focus on the customers’ convenience to able to use free internet at restaurants, cafes and hotels as a value added service.
Conceptually, Bharti Airtel plan seems to be on the stronger side compared to the already available services provided by Tata. Tariffs and other plan details are yet to be declared. Be sure to check out this post for more details.
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